Florida Cashless Vending Experience, Part 3: Operator Finds Success With Two-Tier Pricing

Lisa Leuchter, vice president of Snackworks Inc. in Bradenton Fla. notes the company has offered two-tier product pricing with its cashless vending program, whereby consumers receive a 10-cent discount on cash purchases. Interviewed by Elliot Maras, editor of Automatic Merchandiser Magazine, Leuchter considers cashless transaction an increasingly important customer benefit.