Mondelēz International Inc. announced a new food transparency program with its Triscuit brand. Now, consumers can discover the journey of the white-winter wheat baked into some of their Triscuit crackers from a coop of farmers’ fields in the thumb of Michigan to where the product is made.
This data-driven, consumer-centric supply chain transparency pilot is the first of its kind for Mondelēz International in North America, Mondelēz said. The initiative reinforces the company’s commitments to ESG (environmental, social and governance), including expanded insight into the provenance of essential ingredients.
SMARTPHONE MEETS SNACK BOX
Consumers can use their smartphone to discover the journey of the wheat from the Triscuit brand’s Unity Gold Farmer Program from farms to the factory. The web app experience can be accessed by scanning the QR code found on the front of Triscuit Original 8.5 ounce and Original Family Size boxes:
- After entering the product’s “best by” date found on the packaging top flap, consumers can view the location of more than 127 farmers who participate in the Unity Gold Farmer Program, and learn more about the wheat’s journey from the farms to the Co-op Elevator, mill and bakery.
- Via the web app, consumers can also access additional information specific to their particular batch of product, including the wheat harvest year and the baked-on date.
Specially marked Triscuit boxes with the QR code are rolling out over the next several weeks to retail stores across the U.S. and will be available until the fall.