Paytronix integration allows food ordering on Google Search and Maps

Newton, MA-based Paytronix Systems Inc., which provides a digital guest experience platform, said it is making it easier for consumers to order food directly through Google Search and Google Maps with its Paytronix Order & Delivery integration.

The integration now enables brands to offer consumers ordering through their Google accounts. Participating restaurants receive online orders for pickup or delivery directly from Google.

Guests simply search for the restaurant and tap the “Order Online” button on the restaurant’s business profile on Search and Maps. From here, the restaurant menu appears, and they can place their order and checkout, directly on Google.

Paytronix cited data from National Restaurant Association suggesting that “takeout and delivery have become a part of peoples’ routines with 68% of consumers more likely to purchase takeout from a restaurant than before the pandemic and 53% of consumers that say takeout and delivery is essential to the way they live.”

Separately, a survey conducted by Paytronix and PYMNTS.com found that takeout orders accounted for 63% of all restaurant orders in 2020, with digital channels accounting for 89% of that spend, making digital ordering a $434 billion market.

Patronix chief executive Andrew reported that online ordering continues to grow, even as people are returning to in-person dining.