LightSpeed Automation has partnered with the digital marketing company VendCentral to create and launch its new website. David Marler, VP of Sales & Marketing for LightSpeed Automation, says the company’s new website more clearly guides customers through the benefits and features of its many products. “VendCentral not only made our site easy to navigate, but also easy to explain to a prospect”, he says.
In addition to being a valuable sales tool, the website is also filled with great resources to support LightSpeed’s customers and members of the refreshment industry. Creating a new website had been a long-term goal for the company, but COVID-19 impressed upon it the importance of improving its online presence to capture new customers - and better serve its existing ones. LightSpeed also wanted a website that clearly represented its company, its values, and the way it does business.
LightSpeed chose to work with VendCentral because of its great reputation in the refreshment industry. David says, “When you have seconds to catch a prospect's eye, you need to make your website compelling in order to get them to respond. The VendCentral team took the time to listen to what we wanted in a new website and then took that input and made our vision a reality”.
VendCentral is a digital marketing agency solely focused on the refreshment industry. Its founder, Neil Swindale, says that right now, businesses are giving their websites a hard look. “In-person sales calls are not a viable option right now. Customers are relying more and more on company websites to guide them through the decision-making process. The impression your website makes can really make or break a deal.”