NEW YORK, August 17, 2015 – The Digital Place Based Advertising Association (DPAA) announced today that Crane Merchandising Systems, a Crane Co. company, and the leading global manufacturer of innovative solutions for vending machines, cashless systems, software and wireless communications, has joined the organization.
Crane introduced video screens as standard equipment on vending machines worldwide last year with the introduction of the MEDIA Platform. Crane also provides software and services to take advantage of the capabilities of these machines to boost product sales and redefine the consumer experience, such as interactive shopping carts, multiple electronic and mobile payment options, and targeted point of sale advertisements.
"We look forward to working closely with Crane Merchandising Systems to provide them with the tools and knowledge to help make MEDIA a success with advertisers," said Barry Frey, president & CEO, DPAA. "Crane is one of the most respected names in the vending industry and their move into point-of-sale advertisements adds to the company's long-standing track record for innovation."
Alan Hollis, president of Crane Merchandising Systems, said, "We believe MEDIA will help usher in and accelerate a new age, leveraging technology to improve the overall consumer shopping experience and an exciting new opportunity for advertisers. We joined DPAA to gain insights into best practices and access to their deep reservoir of research and other valuable data."
Membership in DPAA encompasses numerous benefits, including admission to quarterly member events; access to an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships as well as the DPAA-Nielsen Service Bureau and DPAA-Nielsen Digital Diploma Series Training Program; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
The DPAA's eighth annual Video Everywhere Summit will be held at the Crowne Plaza in New York on November 3. The event is a must-attend for any marketing, agency and digital place-based network executive seeking actionable insights into the rapidly growing digital place-based sector. In addition to a full day of sessions, attendees have access to an exhibit hall featuring hands-on displays from DPB networks and technology providers.
About Crane Merchandising Systems (www.cranems.com)
Crane Co. is a diversified manufacturer of engineered industrial products. Crane Co. is traded on the New York Stock Exchange (NYSE:CR).
One of its segments, Crane Merchandising Systems, designs and manufactures a diverse, yet integrated portfolio of automatic merchandising equipment across multiple verticals, including hot and cold beverage, snack, and food. It also offers other vending solutions including cashless processing, payment devices, vending management software and wireless communication technology. Its legacy of brands (Automatic Products®, Dixie Narco®, GPL®, National Vendors™, Stentorfield™ and Streamware®) enables Crane to provide customers a complete, cross-platform solution while maintaining innovation, quality and service.
About DPAA (www.videoeverywhere.com)
Founded in 2006, the Digital Place Based Advertising Association (DPAA) represents leading digital placed based networks by promoting their integral role in the "video everywhere" ecosystem. On behalf of its members, DPAA fosters collaboration between agencies and digital place based networks; provides standards, best practices and industry-wide research; and promotes the effectiveness of digital place based advertising. Digital place based media is defined as networked digital video screens containing programming and advertising, reaching consumers on their daily journeys in places where they dwell. The DPAA is a Video Everywhere AssociationTM.
