Consumers Want Added-Value, Improved Experience When Using Mobile Payments

July 11, 2014

End users want convenient ways to pay for the products they buy and for many that means a future of mobile payments, but anyone looking at mobile payments must understand that it has to be valuable to the consumer with additional benefits and an improved experience, according to Mobile Payments Today. This includes focusing on three areas: lightening their load, rewarding them in a meaningful way and making them feel confident. Full article