Google Penalizes Websites That Aren’t Mobile Friendly

May 18, 2015

As of Tuesday, April 21, 2015, Google has made a massive change to the way it ranks Websites.

The change comes down to one very important criterion: whether your Website, landing pages, and blog are fully optimized for mobile smartphones.

Are you prepared?

Google announced the change on its Webmaster Central Blog back in February and has done a thorough job ever since explaining to marketers and Website owners how the change will affect their site and search traffic. They explained:

We are expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

If your site isn't fully optimized for mobile devices, you will likely see a hit to your ranking on mobile searches. Which is why some people have called this "Mobilegeddon”

Test Your Website For Readiness

Here is a tool for you to check to see if your website is mobile optimized. Click on the link provided and then type in your URL / Domain name.  In just a few seconds you will receive an answer regarding your mobile friendliness.

Neil Swindale is president of VendCentral, a leading provider of digital marketing services to the vending industry. He can be contacted for more information or website evaluations via