LivBar Has Partnered with iLevel Brands for National Broker Coverage

Aug. 19, 2020

The Oregon-based company continues rapid expansion due to the strong reception of its organic superfood energy bar.  


“We’re excited for our new partnership with iLevel and that our company is continuing to grow through these difficult economic times,” CEO Wade Brooks said, “iLevel adds another 57 expert sales and support people to our growing company, and the shift to a major national broker has already helped us push some pending deals across the finish line.”

“More than that, they have deep quantitative and qualitative data about channel sales and distribution that help us manage our brand and help direct where we target our marketing efforts and ad spend,” Brooks said.

“While there are many bars out there in a crowded space, we see a significant uniqueness in LivBar’s ingredient composition. Combine that with an aggressive green mission and we anticipate strong reception by the retailers and their consumers,” said David Abrahams CEO of iLevel Brands. “While many brands come to us for representation, we find that most are just me toos. That is not the case with LivBar. This product stands out, and my team is honored to help them take current successes to the next level.”

LivBar continues to expand nationally, selling all-organic, superfood energy bars in the industry’s only home compostable wrapper. They gained initial traction in specialty and natural food retailers such as Whole Foods, Erewhon, and Bristol Farms, and have rapidly expanded their footprint to national grocery retailers such as Walmart.

LivBars are currently available nationwide, online at Amazon Prime, Amazon Subscribe and Save, direct from the LivBar website (, and in thousands of stores including Whole Foods, Erewhon, Fresh Thyme, Lowes Foods, Piggly Wiggly, Bristol Farms, New Seasons Market, Kings Food Market, and Market of Choice.

LivBar is distributed nationally through KeHE, UNFI, Core-Mark, McLane, and DPI Specialty Foods.

About LivBarLivBar was founded in 2012 in Salem, Oregon, by two nutrition and fitness experts, Jan and Gabe Johansen. LivBars are innovative as one of the few baked bars in the nation and are in the sweet spot between hard nut bars and soft date paste bars. They are all plant-based, USDA certified organic, have superfood ingredients, are low allergen, and come in the bar industry’s only home compostable wrapper. In addition to being gluten-free, peanut-free, dairy-free, corn-free, soy-free, and GMO free, they are vegetarian and vegan. For more about LivBar, visit or check out our social media channels: FacebookInstagramTwitter, & LinkedIn.

About iLevel BrandsiLevel Brands is the premier technology-driven natural products brokerage providing national coverage across all classes of trade. Working to establish success for our clients nationally, iLevel Brands works with all key distributors including UNFI, KeHE, Threshold, Select Nutrition, and more. For more information send an email to or visit