The findings also suggest that Halloween celebrations are not limited to parties or going out. While the survey focused on home-based activities such as movie nights and house parties, some office locations also celebrate the holiday.

For convenience services operators, the survey offers a consumer trend to consider when planning seasonal assortments. Candy and other Halloween-themed treats could be relevant in locations where employees or students want an easy seasonal snack. Operators can use their own sales data to determine whether a limited-time assortment or display makes sense for a particular account.

The survey measured adult attitudes and plans; it did not measure purchases from vending machines, micro markets or other convenience services locations. Treat its findings as a planning signal rather than a direct forecast of operator sales.

Ferrero commissioned the survey through Golin Ketchum in partnership with Savanta. It polled 1,000 U.S. adults online from Aug. 11-21, 2026. The company also surveyed 1,000 adults each in Canada, the United Kingdom and Australia.