Ferrero North America, part of the global sweet-packaged food company the Ferrero Group, revealed the company's first sugar candy Tic Tac Chewy at the 2024 Sweets & Snacks Expo in Indianapolis. The introduction of Tic Tac Chewy is Ferrero's first innovation exclusive to the U.S. market, underscoring the company's commitment to sustained growth in the market.
"We're thrilled for candy fans to experience how fun and unique Tic Tac Chewy is." Dan Cutchin, vice president of marketing at Ferrero USA, said in the announcement. "It starts with a crunchy exterior and transforms with a mouthwatering, chewy inside, bursting with intense fruit flavor."
Tic Tac Chewy will be available in two varieties, Fruit Adventure and Sour Adventure, each offering a mix of five flavors: Cherry, Apple, Orange, Lemon, and Grape. Tic Tac Chewy will be available starting this September at a selection of retailers, including Walmart, Amazon, and Kroger, and will expand nationally early 2025.
"Ferrero has supercharged investment in our North American presence in recent years, with expanded manufacturing and R&D capabilities, additional world-class talent, and more and more product innovation," Jim Klein, chief customer officer, Ferrero USA, added in the announcement. "With exciting new products like Tic Tac Chewy, we are well positioned to continue driving growth in the category and delivering value for our retail partners."
