Utz Brands features new and best-selling chips, pretzels and poppers at Sweets & Snacks Expo

May 14, 2024
Utz, Zapp’s, Boulder Canyon and On The Border to showcase fan favorites and new flavor innovations.

Utz Brands Inc., a leading U.S. manufacturer of branded salty snack foods for more than 100 years, announced it is showcasing new and best-selling products from multiple brands as a returning exhibitor at the National Confectioners Association Sweets & Snacks Expo, May 14-16 in Indianapolis.

Since Utz Brands last exhibited at the Expo in 2019, it has experienced significant growth, adding multiple brands to its portfolio, including On The Border, which will be sampling at the expo alongside Utz, Zapp’s and Boulder Canyon.

“We are excited about sharing our incredible lineup of potato and tortilla chips, pretzels and other crunchy, flavorful snacks with this year’s Sweets & Snacks Expo attendees,” Utz Brands Inc. Senior Vice President of Marketing Stacey Schultz, said in the announcement. “As an over-100-year-old company, we pride ourselves on offering snack fanatics new, on-trend flavors and takes on classic favorites while maintaining the crunch and quality our consumers love.”

Attendees can get a first look at new products and sample best-selling items from each brand in Hall D, Booth 12108.

As consumers continue to reach for spicier snacks, Utz Brands is bringing the spice to products across its portfolio. On display at the Expo will be Utz’s Mike’s Hot Honey Extra Hot potato chips, the newest limited-time collaboration between Utz and the leading brand of hot honey, and Zapp’s Sinfully Seasoned Pretzel Stix with new spicy Cajun flavor – delicious twisted pretzels dusted with Zapp’s signature Cajun seasoning.

Bringing more flavor-forward products to the pretzel category, Utz will also be sampling the new Garlic Butter Mixed Minis. This fun take on classic Utz pretzels offers three garlicky, buttery, bite-sized shapes: twists, rings and waffles. Mixed Minis are also available in two additional flavors: Mike’s Hot Honey and Sea Salt.

The Boulder Canyon line of better-for-you snacks will sample its newest product innovation on shelves now, Aged White Cheddar Canyon Poppers, which offer a nON-GMO project-verified cheesy cheddar taste made with avocado oil for a poppable crunch. Boulder Canyon will also give visitors an early look at an upcoming limited-time offering.

On The Border, a leading unflavored tortilla chip brand, will sample its top-selling chip, Cafe Style Tortilla Chips. Made with a blend of yellow and white corn flour, the chips offer a unique flavor and crispy, bubbly texture ready for dipping.