Kellanova launches new lineup of Pop-Tarts snacks

April 9, 2024
Pop-Tarts adds a sweet twist to snack time with Pop-Tarts Crunchy Poppers as its first-ever crunchy snack.

Known for its iconic toaster pastries, Pop-Tarts is empowering snackers to embrace the crunch with the new lineup of Pop-Tarts Crunchy Poppers. As the first crunchy offering from the brand, Crunchy Poppers are a pop-in-your-mouth twist on Pop-Tarts with a crunchy exterior, a tasty filling and a layer of frosting and sprinkles.

Pop-Tarts Crunchy Poppers are available in two Crazy Good varieties: Frosted Strawberry Crunch and Frosted Brownie Crunch. The new lineup is the ultimate no-prep, no-mess snack packed in individual pouches.

“For over 60 years, Pop-Tarts fans have included our iconic toaster pastries into their morning routines, and we wanted to give our fans even more occasions to enjoy the brand … just with a little more crunch,” said Heidi Ray, senior director of marketing, Pop-Tarts, said in the announcement. “In a sea of salty snack offerings, Pop-Tarts Crunchy Poppers are the ultimate munching experience to satisfy our fans' sweet and crunchy cravings, anytime and anywhere.”

Joining the current Pop-Tarts roster of iconic pastries and pastry bites, this latest lineup continues to demonstrate the brand's ability to push boundaries in the snacking aisle, offering fans a light and indulgent crunchy option.

Pop-Tarts Crunchy Poppers will be available at retailers nationwide this April.