Nature's Bakery expands its Brownie line with salted caramel flavor

March 21, 2024
Salted Caramel Brownie is made with whole grains, dates and vegan chocolate.

Nature's Bakery debuted a new flavor of its popular Brownie line at Natural Products Expo West on March 14-16 in Anaheim, California. Salted Caramel Brownie is made with whole grains, dates and vegan chocolate.

“Following the positive response to our Double Chocolate Brownie, we're excited to give consumers more of what they love: permissible indulgence they can feel good about,” Vilma Livas, chief marketing officer at Nature's Bakery, said in the announcement. “The allure of Salted Caramel Brownie is in the name – it's the perfect balance of sweet, salty – and fudgy. We're proud to deliver on great taste and real ingredients like whole grains, cocoa and dates with a recipe that's plant-based and nut-free. Our new brownie is a sweet treat everyone can enjoy.”

Alice Kim, senior innovation manager at Nature's Bakery, added in the announcement. “When we developed the Salted Caramel Brownie recipe, we focused on simplicity, top-notch ingredients, and infusing every soft-baked bite with deliciousness. After several attempts and taste tests with our team and beloved consumers, we found the best combination of real chocolate and the right balance of caramel with a hint of salt. Great taste without compromising on great ingredients was our top priority to ensure every snack break scores brownie points with consumers.”

Salted Caramel Brownie follows in the successful launch of Nature's Bakery's Double Chocolate Brownie in July 2023.

To celebrate the launch of Salted Caramel Brownie, Nature's Bakery has partnered with ACO Vacation Homes and Celebration Suites to welcome over 700 families to their spring break homes away from home. At check-in, they'll receive Nature's Bakery snacks, which will include the new Salted Caramel Brownie, to accompany their spring break activities.