Wonderful Pistachios is adding more flavor to its award-winning No Shells lineup with Wonderful Pistachios Sea Salt & Pepper No Shells. This flavor combination has been available in the In-Shell variety, but the brand is now adding another convenient way for consumers to enjoy.
The new Sea Salt & Pepper No Shells variety joins the current cast of flavors including Sea Salt & Vinegar, Smoky Barbecue, Chili Roasted, and Honey Roasted.
Sea Salt & Pepper will be available in 5.5-ounce, 11-ounce, 22-oz, and 2.25-ounce bags throughout the U.S. and Canada. It will also be available as part of a 72-count display with Wonderful Pistachios No Shells Sea Salt & Vinegar.
“We are proud to offer consumers tasty, healthy, high-quality snacking options. Shedding the shells with Wonderful Pistachios Sea Salt & Pepper No Shells gives fans another convenient way to enjoy their favorite snack on the go,” Diana Salsa, associate vice president of marketing for Wonderful Pistachios,” said in the announcement.
To help support the launch of Wonderful Pistachios No Shells Sea Salt & Pepper, a dedicated No Shells flavor campaign will be kicking off this summer. The campaign will drive awareness on social media and digital platforms, feature public relations activations, in-store displays, and retail-specific programs to drive trial at the store-level.
Wonderful Pistachios’ No Shells flavors have helped drive incremental brand growth since debuting in 2019. Wonderful Pistachios No Shells accounted for 85% of total flavored snack nuts growth in 2021, according to IRI, which is when the brand launched its Sea Salt & Vinegar and Smoky Barbecue flavors and showcases that consumers seek out flavors when snacking. Also following their launch in 2021, the Smoky Barbecue and Sea Salt & Vinegar No Shells flavors have received widespread accolades in “best snack” awards including those by Men’s Health, Delicious Living, Good Housekeeping, Parents magazine, Nielson’s Top Breakthrough Innovations and more.