Konscious Foods debuts frozen plant-based sushi rolls

March 24, 2023
Konscious Foods products go from frozen to ready in minutes via microwave, hot water or thawing at room temperature.

Created by plant-based industry leader and visionary chef, Yves Potvin (founder of Gardein and Yves Veggie Cuisine), Konscious Foods unveiled its lineup of plant-based sushi rolls, onigiri, and poke bowls at Natural Products Expo West 2023. The brand will also introduce its plant-based seafood for foodservice including tuna, salmon, and sno’ crab.

Konscious Foods, a brand on a mission to bring sustainable, plant-based seafood to the masses, made its U.S. debut at the show. 

Konscious Foods’ convenient options go from frozen to delicious in minutes via microwave, hot water or simply thawing at room temperature. The restaurant-quality meals and snacks are ready on-the-go.

All the brand’s recipes are crafted with high-quality, clean ingredients including konjac plant and vegetables such as tomatoes, carrots and pea fiber. Additional feature ingredients include cucumbers and avocados along with whole grains and legumes such as sushi rice, Jasberry rice, and organic red quinoa. Konscious Foods products are non-GMO Project Verified, gluten free, 100% plant-based, organic where possible, and made without any carrageenan or titanium dioxide.

Konscious Foods’ three varieties of plant-based seafood (tuna, salmon, and sno’ crab) are available for restaurant, foodservice, deli and quick-service operators.

Yves Potvin, founder of Konscious Foods, said in the announcement: “With more than 100 combined years of culinary expertise, our team put its very best into creating these products – because to make the impact we want to see in the world, we have to win on taste first. We’re proud to say our products will surprise and impress in terms of flavor and texture. We welcome everyone to have a taste for themselves and experience how delicious plants can be.”

Additional product details include:

Sushi Rolls – available in four plant-based varieties: California Roll, Spicy California Roll, Rainbow Roll, Tuna Avocado Roll.

Onigiri – a popular Japanese snack of tender rice wrapped around savory plant and veggie fillings. Four varieties: Kale Gomae, Japanese Vegetable Curry, Roasted Corn + Poblano, and Korean BBQ Mushroom.

Poke Bowls – organic rice topped with plant-based fish, edamame, corn, mango, and sauce. Two varieties: Tuna Poke and Salmon Poke. 


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