Awake Chocolate has launched Awake Caffeinated Trail Mix, a functional snack aimed at workplace, foodservice and other grab-and-go occasions. The company is marketing the trail mix for occasions when consumers want an energy boost but may not choose coffee or an energy drink.

The trail mix is available in Classic Crunch and Sweet & Salty varieties. Each serving contains 80 mg of caffeine and 5 to 6 g of protein, according to the company.

The company said the product has generated interest across workplace dining, campus dining, grocery, convenience and foodservice channels. Initial distribution includes Canteen and Compass Foodservice Dining.

Why this matters for convenience services operators

• Functional snacks are positioned between traditional food and energy products. Added caffeine, protein and other performance-oriented attributes appeal to consumers seeking nutritional advantages in their snacks.
• Single-serve formats can make products like caffeinated trail mix easier to merchandise in workplace pantries, micro markets and grab-and-go foodservice locations.
• The product can potentially sit across several assortment categories, including nuts, trail mix, functional snacks and energy products.