Kellogg’s Super Stars, a single-serve cereal offering from WK Kellogg Co., could create opportunities for vending, micro market and smart cooler operators serving K-12 schools.

The line includes Celebration Crunch, Cinnamon Crunch, Fruity Crunch and Honey Crunch. Each 1-oz serving contains 4 g of dietary fiber and 15% of the daily value of vitamin D. The cereal also provides 20% of the daily value of six B vitamins and iron. WK Kellogg said the products use natural flavors and colors.

Super Stars will be available in ready-to-serve 1-oz bowls, 2-oz cups and 1-oz pouches. The individually packaged formats could fit school vending machines, micro markets, smart coolers and other unattended retail locations where operators sell breakfast and snack items to students and staff. The packaging may also help operators support grab-and-go breakfast programs without adding preparation or on-site labor. The 1-oz pouch provides a portable option for locations with limited space or equipment.

Each flavor also includes a Kellogg’s character. The lineup includes Tony the Tiger, Toucan Sam, Cinnamon Stick and Katy the Kangaroo.

WK Kellogg will introduce the products at the School Nutrition Association’s 2026 Annual National Conference, held July 12-14 in Charlotte. Super Stars cereal is scheduled to become available for the 2027-2028 school year.

Why this matters for convenience services operators

• Schools are expanding grab-and-go access points, and cereal is an option consumers may choose during breakfast or snack breaks.
• Operators with multi-shift locations can test the cereal options for grab-and-go breakfast.
• Three package formats could support different equipment types, planograms and points of sale.

WK Kellogg Co is a wholly owned subsidiary of Ferrero Group.