Crispy Green promotes freeze-dried fruit packs

Crispy Green is leaning into a “pantry reset” message as it promotes freeze-dried fruit snacks positioned for today’s high frequency snacking occasions — an alignment that could matter for vending operators, micro market merchandisers and office coffee service providers evaluating better-for-you sets.

The company, which makes Crispy Fruit freeze-dried snacks, said consumers are prioritizing simple, grab-and-go options made with recognizable ingredients. The company notes its Crispy Fruit line is 100% fruit with no added sugar. The freeze-drying process removes moisture while delivering a light, crunchy texture.

Crispy Green said it offers Crispy Fruit in seven flavors: strawberry, mango, pineapple, apple, tangerine, pear and banana.