Mondelez expands Clif energy lineup with new Energy Bites

Clif has launched Clif Energy Bites and a limited-edition Clif Chocolate Berry energy bar. Mondelez International said the new items are intended to deliver sustained energy for activities such as running, hiking, climbing, biking and long workouts.

Clif Energy Bites are sold in individually wrapped packs and are available in Chocolate Chip, Chocolate Brownie and Cookies & Creme. Each pack contains 6 g of plant-based protein and is made with organic, non-genetically modified oats.

“Clif Energy Bites represent a natural evolution of our energy portfolio,” Coreen Bailor, senior brand manager for Clif at Mondelez International, said in the announcement.

The company also introduced a limited-edition Clif Chocolate Berry energy bar as part of its “Run the World” campaign. Mondelez said the bar contains 10 g of protein.