Maruchan launches Saucy Noods stir-fry noodles with two spicy flavors

The new Saucy Noods lineup launches with Spicy Chicken and Spicy Creamy Chicken for heat-seeking consumers.
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Feb. 17, 2026
Maruchan
Maruchan launches Saucy Noods stir-fry noodles with two spicy flavors

Maruchan has launched Saucy Noods Stir-Fry Style Noodles, a new product line aimed at consumers who want sauce-forward, spicy noodle options that come together in minutes.

Why this matters

  • Sauce-forward and spicy flavors continue to drive interest in convenience foods.
  • New varieties from established brands can influence what customers expect from “instant” noodles, expanding beyond broth-based formats.
  • New flavor formats can create fresh merchandising opportunities alongside existing cup and packet noodles.
  • Operators serving late-night, high-traffic locations may see strong pull from snackable, heat-forward items.

The line debuts with two flavors: Spicy Creamy Chicken and Spicy Chicken. Maruchan said Spicy Creamy Chicken combines a cheesy, creamy sauce with “extreme spice,” while Spicy Chicken uses chili and habanero for a hot, sauce-coated bite.

Katelyn Stokes, marketing director at Maruchan, said the company created Saucy Noods to match on-trend flavors and offer consumers another quick meal or snack option.

This piece was created with the help of generative AI tools and edited by our content team for clarity and accuracy.

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