Nature's Own has launched Nature's Own Life Wheat + Protein bread, positioned as a better-for-you option for bread-loving consumers who want a high protein, high fiber option. fiber in the new year. Nature's Own says the wheat loaf fits into keto-friendly or carb-conscious eating plans.
Each two-slice serving of Nature's Own Life Wheat + Protein provides 22 g of protein and 9 g grams of fiber.
According to Circana data cited by the brand, 41 percent of adults are actively trying to increase their protein intake. Krystle Farlow, senior director of brand management at Nature's Own, said the new bread was developed to address that demand while maintaining the brand's established ingredient standards. The loaf does not contain artificial flavors, colors, preservatives or high fructose corn syrup, in line with the broader Nature's Own portfolio.
The new Wheat + Protein loaf is part of the Nature's Own Life line, which also includes the Nature's Own Life Keto products.