Kellogg's Away From Home Portfolio Helps Operators Meet Consumer Demand for Plant-Based Options

Oct. 22, 2020

Kellogg's Away From Home portfolio offers culinary-forward, plant-based protein options that helps operators meet the needs of their clients.  

Elmhurst, Ill. (October 21, 2020) – Kellogg's is a leader in Breakfast offerings with its iconic cereal and griddle brands (Eggo®) - but our plant-based protein portfolio delivers craveworthy breakfast options in a whole new way.

People are hungry for plant-based protein options, and they want it in a breakfast sandwich - 64% of consumers are interested in plant-based protein breakfast sandwiches (1).

On top of the demand for plant-based breakfast sandwiches, operators report breakfast sandwiches are their #1 best-selling breakfast item after 2pm (2). Kellogg's Away From Home portfolio helps operators deliver on these incredible consumer demands.

"Kellogg’s is an iconic breakfast leader, and we’re constantly innovating to make sure we’re meeting consumer cravings. When ordering breakfast today, people are looking for bold flavors and dishes that pack a protein punch,” said Dara Schuster, Director of Marketing, Plant Based Protein at Kellogg Company. “Our culinary-forward plant-based protein portfolio with MorningStar Farms® and IncogmeatoTM by MorningStar Farms helps operators meet these demands and add their creative touch on their breakfast menus.”

The MorningStar Farms® Veggie Breakfast Sausage Patties are a beloved plant-based breakfast protein, and applies to not only classic breakfast sandwiches but also creative applications like an Arepa de Huevo by Chef Dan Snowden.

We also have a brand new product line IncogmeatoTM by MorningStar Farms® which delivers for consumers looking for a 'just like meat' option. The IncogmeatoTM Breakfast Sausage Patties are a delicious addition to any breakfast sandwich - like this Sunrise Sandwich.


    1. Breakfast 2019, Datassential, September 2019.

    2. Technomic Sandwich Report, 2018.

The Away From Home division of the Kellogg Company (NYSE: K) is dedicated to helping non-commercial, small retail formats and commercial foodservice operators stay ahead of consumer cravings. We activate our iconic brands in unique ways to help meet consumer demand and are devoted to working collaboratively with our customers and partners to help them win with the people they serve. Our beloved brands include MorningStar Farms®, Pringles®, Cheez-It®, Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR® and more. The Kellogg Company has long been committed to nurturing our communities and the planet. In doing so, we are also helping protect the long-term availability of the ingredients we use in our foods and the livelihoods of the people who grow them. For more information about Kellogg’s Away From Home and our portfolio of products, please visit


Frosted A W Root Beer Pop Tarts 5733547c92745

Kellogg U.S. Brands Launch New Breakfast And Snack Choices

May 11, 2016
BATTLE CREEK, Mich., May 2, 2016 /PRNewswire/ -- Shoppers in the U.S. will soon be able to fill their grocery carts with a wide range of delicious new products from Kellogg Company...
Newkfafh Logo With Tm 2011 10622301
Snacks, salted snacks, bars

Kellogg's Food Away From Home

May 30, 2007
To help vending operators adapt to changing consumer lifestyles and tastes, Kellogg offers leading brands and innovative products. Count on Kellogg's® Food Away From Home.