Younger consumers are responding to financial pressure by gravitating away from midsize restaurant chains and gravitating more to value outlets like Chipotle Mexican Grill and Subway, according to The Wall Street Journal. For the full story, click here.
Editor’s Insight: This article makes it clear that younger consumers are both price conscious and value conscious when making meal purchases.
Refreshment service operators offer some of the best meal values available to consumers, and operators will find it worth their trouble to market their superior values at the point of sale and via social media. 11-01-11 By Elliot Maras
