While most people associate marshmallows with s’mores by the campfire or hot cocoa, nearly 50% of Americans snack on marshmallows right out of the bag, according to a study by Chirp Research. With that in mind, Jet-Puffed is introducing two lines of snacking marshmallows.
First up, the brand is launching regular, mini and strawberry flavored marshmallows in a stand-up 4-oz. resealable pouch. The premium packaging and resealable feature help maintain the soft and fluffy texture of Jet-Puffed marshmallows.
For a more indulgent treat, new Jet-Puffed Bites snack-sized marshmallows are available in three topping flavors: Coconut, Birthday Cake and S’mores.
“Both new lines meet the needs of consumers looking for snacks with convenience, portability, and resealable freshness,” Jet-Puffed said.
Suggested MSRP for Bites and resealable bags $3.99 and $2.99, respectively
Jett-Puffed is owned by Kraft Heinz Co.