Tammy Stokes urges operators to study, be relentless and connect to the community

She is an industry veteran turned consultant. Tammy Stokes has plenty of advice to offer operators and suppliers — old and new — developed over the years in multiple roles.
Feb. 24, 2026

On this episode of Automatic Merchandiser and VendingMarketWatch’s Vending & OCS Nation podcast, host Bob Tullio sat down with Tammy Stokes.

As president of Insight Edge Performance, Tammy Stokes helps convenience services operators turn strategy into execution, from route performance and sales process discipline to scalable operating standards. In this — the latest in our  consultants series — she offers her perspective on improving team alignment, operational focus and bottom-line performance.

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She offers free advice for operators, including:

  • What to think about as you are building your sales force.
  • The importance of being relentless when it comes to important initiatives.
  • How to get the best out of your sales reps.
  • The importance of connecting with the community and utilizing a cause marketing program.
  • Her recommendations for operator success in 2026.
  • What workplace decision-makers are looking for.
  • How small operators can level the playing field and how large operators should respond.

Bottom line from Tammy: “Study your products. Study your customers. Study your competition.”

About the Author

Bob Tullio

Bob Tullio

Bob Tullio is a content specialist, speaker, sales trainer, consultant and contributing editor of Automatic Merchandiser and VendingMarketWatch.com. He advises entrepreneurs on how to build a successful business from the ground up. He specializes in helping suppliers connect with operators in the convenience services industry — coffee service, vending, micro markets and pantry service specifically. He can be reached at 818-261-1758 and [email protected]. Tullio welcomes your feedback.

Subscribe to Automatic Merchandiser’s new podcast, Vending & OCS Nation, which Tullio hosts. Each episode is designed to make your business more profitable.

 

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