Mars Wrigley Confectionery U.S. has a new shelving strategy that it says will drive sales growth in retail such as convenience stores. The new strategy, reported by Candy & Snack Today, a National Confectioners Association, includes placing featured items, including chocolate and gum, where shoppers need to pass additional options to reach them. In the candy aisle tests down by Mars Wrigley, there was a reported 4 to 6 percent increase in sales.
There were also recommendation on each segment. For gum, the new strategy includes leading with bulk packs, followed by novelty and opening-price point products arranged vertically in brand blocks. Share-size packs of chocolate or "fruity" confections should go over singles and arranged horizontally by brand.
