Hudson announced this week that it is the first retailer in the travel industry to offer Amazon’s palm-recognition payments. Amazon One is now available at Hudson Nonstop, powered by Just Walk Out technology, at Dallas Love Field Airport (DAL).
Hudson, a Dufry company, is a travel experience provider with more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America. The retailer has been aggressively strengthening its smart vending machine and self-service offerings over the past year.
“The integration of Amazon One into our technology portfolio demonstrates Hudson’s unique ability to continually redefine and elevate the travel experience,” said Hudson chief executive Jordi Martin-Consuegra.
Hudson Nonstop at DAL now offers travelers two different options to enter and pay – either by inserting their credit or debit card, or by hovering their palm over the Amazon One device at the store’s entry gate. First-time Amazon One users can sign up at the dedicated Amazon One enrollment kiosk located outside of Hudson Nonstop to securely associate a credit or debit card with their unique palm signature before entering the store.
If a traveler has previously enrolled in Amazon One at select Amazon Go, Amazon Books, Amazon 4-star, Amazon Fresh, Amazon Pop Up or Whole Foods Market stores, they will not need to visit the enrollment kiosk; they can simply hover their palm over the Amazon One device at the entry gates to enter this Hudson Nonstop. Once travelers have completed their shopping, the card linked to their Amazon One ID will be charged for the items they selected and left the store with.
“The introduction of Amazon One to the Hudson Nonstop store at the Dallas Love Field Airport brings another convenient way for travelers to quickly shop and be on their way,” said Dilip Kumar, vice president of physical retail and technology at Amazon. “We’re thrilled Hudson is offering travelers in Dallas the ability to shop quickly and effortlessly using a combination of Just Walk Out technology and Amazon One so they can get what they need without having to wait in line, stopping to checkout, or even taking out their wallet.”
Hudson currently has two Nonstop stores powered by Amazon’s Just Walk Out technology, including its most recent location at Chicago Midway International Airport.