Subway has acquired Canadian e-commerce company Avanti Commerce to bolster its digital presence, according to NRN.com. The move is expected help Subway increase its mobile ordering and payment capabilities and may boost the development of in-store kiosks. The company is reportedly looking to change the customer experience inside its restaurants.
Editor’s note: Subway is a lunchtime rival for vending and micro market operators as the largest restaurant chain in the world by unit count. The fact that it acquired an online ordering service and is moving into a more digital realm should be of interest to those competing against the company. Highlighting your own digital presence and payment capabilities (as well as your fresh food angle) could be a starting point to keeping consumers in the breakroom.
