While micro market security cameras are essential, security cameras can bring a micro market deal to a grinding halt. Just getting a client’s IT department involved virtually guarantees a significant delay. Fixturelite has the solution. Finally - an end to security camera headaches and the client discomfort that surrounds many camera systems being used in micro market environments today.
“The enterprise video surveillance system we are now offering to our clients is like nothing else we have seen on the market,” said Steve Orlando, an experienced operator of ten years who co-founded Fixturelite, a leading supplier of micro market retail displays, furniture, equipment, and design services. “This system eliminates the need for local servers, firewall equipment, and network video recorders - reducing complexity and lowering operating costs. Each camera stores up to 120 days of video footage within the camera and is accessible via the Web.”
Finally - an end to security camera headaches and the client discomfort that surrounds micro market cameras.
Orlando said the new camera system is incredibly appealing from an IT architecture standpoint because operators are dealing with less hardware and fewer security risks and a camera system with the smallest bandwidth requirements in the industry. What operators get is more detailed information, a system that is configured straight out of the box and installation is easy. “This is classic plug and play,” he said.
This system eliminates the need for local servers, firewall equipment, and network video recorders - reducing complexity and lowering operating costs
From a usability standpoint, operators can share a live feed from the micro market directly to their office and the client, and playback is available on devices like tablets and smartphones. While the cameras run 24 hours a day, video is broken into one-hour thumbnails for review purposes. The cameras can also be set up for motion activation review and heat mapping, so an operator can identify how traffic flows in the market. Orlando states that Heatmap analytics provide insights into customer behavior as well as store design and merchandising opportunities. “Understanding traffic flow at specific times of day is one of the advanced techniques that is underused but can lead to greater sales,” he said.
The camera can also zoom in on a specific area of the micro market – on a product that keeps disappearing for example, without being paid for; reducing the time it takes to narrow down individuals who need help to better understand the checkout process or those suspected of theft.
