Consumer snacking behavior has been changing for the past several years. Millennials, in particular, prefer multiple snacking occasions to the traditional three-square meals a day.
And while consumers are generally snacking more, each generation has its own drivers when it comes to snacking, according to Malcolm McAlpine, business manager of branded snacks and confections at Mondelēz International.
In this webinar, titled Generational Snacking Trends, McAlpine shares key characteristics of each generation and how that shapes their snacking habits and preferences. Operators will learn how to leverage these data to improve their category management strategies for vending and micro markets.
And how do operators provide the right snack mix for at their locations?
Bob Tullio, a former operator turned b2b media advisor, and CJ Recher, vice president of marketing at Five Star Food Service, join the conversation to answer that question, among others that are on operators’ minds (or should be).
Click here to watch the recording of Generational Snacking Trends. Access is free.