Sweets & Snacks Expo announces top 4 confectionary trends for 2021

June 15, 2021

The 2021 Sweets & Snacks Expo, taking place from June 22 to 25 in Indianapolis, will host more than two years’ worth of new products on the show floor.

Ahead of the conference and trade show, sponsored by the National Confectioners Association, Sweets & Snacks Expo officials have announced their top trends for the 2021 confectionery and snack categories. They are:

  • Smaller pack sizes: More companies continue to develop smaller pack sizes containing 200 calories or less. This trend empowers the consumer to make informed choices when they are ready to treat themselves to their favorite snack or candy.
  • Tropical flavors: So many consumers are dreaming of a day at the beach and enjoying all that summer has to offer. This year, tropical flavors are taking center stage with a focus on pineapple and coconut. Sit back, relax, and enjoy a tropical treat...cue the sound of ocean waves.
  • Mix and match: Can’t decide which flavor to enjoy? Candy and snack manufacturers are bringing consumers the best of both worlds. Whether they are looking for sweet, salty, fruity, or tart, shoppers can’t go wrong when mixing up their favorite combinations.  
  • Spice it up: Think you can handle the heat? At the Sweets & Snacks Expo, the hottest (and we mean hottest!) new spicy snacks featuring flavors like chili, sriracha, jalapeño and habanero will be on full display.

“The Sweets & Snacks Expo is where the top candy and snack companies showcase their newest products, and this year is even more important as we get back to business,” said National Confectioners Association president and chief executive John Downs.

“While consumer purchasing habits may have shifted to meet the new environment, manufacturers are exceeding expectations with new products, flavors and innovations,” he added.


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