Convenience Distribution Marketplace 2021 Will Hold Convenience Distribution LIVE Virtually

Nov. 23, 2020

The CDA will hold the event virtually to offer insightful and timely presentations to the convenience channel.  

NOVEMBER 19, 2020 – CDA will be holding Convenience Distribution LIVE, a virtual event, February 15-17, 2021, during the originally scheduled in person dates. As the virus continues to impact our daily lives with so many unknowns, CDA leadership, in conjunction with our partner venue, has determined that an alternative to an in-person event is necessary. CD LIVE will integrate insightful and timely presentations while fostering healthy relationships among the nation’s ever critical convenience channel.

Back by popular demand, Mary Kelly, PhD, Leadership & Business Growth, CEO, Productive Leaders, will shed light on the changes in the economy and what they mean for your business, career and family. She will detail economic factors and trends as well as leadership challenges to prepare businesses as they plan for the future. New to CDA, Jim Pancero, CSP, CPAE, Hall of Fame Speaker and Thought Leader, will present Six Things You Can Do to Gain a Competitive Edge During This National Reboot. Are you and your sales team taking advantage of this national business reboot? Pancero will share his best ideas and a detailed workbook/action guide for making the most of this new business culture and buying environment.

“Building on the feedback from a successful CDBX, we’re excited to reimagine our February event so that it delivers a strong return on investment for every company involved in a user-friendly virtual environment,” said Kimberly Bolin, CDA’s president and CEO. “Please bear with us during the next couple of weeks while we flesh out the details prior to unveiling CD LIVE in its entirety. In the meantime, please visit to watch the trailer.”

Please contact with any questions.

About CDA: The Convenience Distribution Association (CDA) is the trade organization working on behalf of convenience product distributors in the United States. Its distributor members represent more than $102 billion in U.S. convenience product sales, serving a wide variety of small retail formats. Associate members include leading convenience product manufacturers, brokers, retailers, suppliers, and others allied to the industry. For more information visit: