PIM Brands names Tom Gargiulo chief revenue officer

PIM Brands named Tom Gargiulo as chief revenue officer, tasking him with leading the company’s commercial strategy across marketing, revenue growth management, and domestic and international sales.

The Park Ridge, N.J.-based maker of Welch’s Fruit Snacks said Gargiulo will unite brand demand creation with customer execution across its portfolio, which includes Sour Jacks, Welch’s Fusions, Sun-Maid Chocolate Raisins and Welch’s Fruit ’n Yogurt Snacks. The company also said multiple major licensing partnerships are scheduled to launch in 2027.

Gargiulo most recently served as chief marketing officer for Coca-Cola’s Advanced Hydration business unit, where he led marketing for brands including Powerade, Smartwater and Vitaminwater, according to the company.

Before Coca-Cola, Gargiulo held leadership roles at Kind and Danone. PIM Brands said he helped drive revenue and channel expansion at Kind and served as chief marketing officer of Danone’s yogurt business, where he led launches for Two Good and Oikos Triple Zero.

Gargiulo said he plans to focus on accelerating expansion, strengthening customer partnerships and supporting domestic and international growth.