Coastal Refreshments rebrand reflects California breakroom solutions focus
Coastal Refreshments, a California refreshment services provider previously known as VendingONE, has introduced a new name and visual identity after more than 35 years in business. The company announced the rebrand on December 10, saying the Coastal Refreshments name better reflects its current role as a provider of California breakroom solutions rather than solely a vending operator.
According to the company, the new branding is designed to reflect its expanded service mix, which includes modern vending, micro markets, office coffee service, and water and ice programs. Coastal Refreshments said the new name emphasizes its California roots and the communities it serves, including workplaces in Los Angeles, Orange County, San Jose, Sacramento and San Luis Obispo.
About the Author
Linda Becker
Editor-in-Chief
Linda Becker is editor-in-chief of Automatic Merchandiser and VendingMarketWatch.com. She has more than 20 years of experience in B2B publishing, writing, editing and producing content for magazines, websites, webinars, podcasts, newsletters and eBooks, primarily for manufacturing and process engineering audiences. Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and the essential role it plays. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].