Coastal Refreshments, a California refreshment services provider previously known as VendingONE, has introduced a new name and visual identity after more than 35 years in business. The company announced the rebrand on December 10, saying the Coastal Refreshments name better reflects its current role as a provider of California breakroom solutions rather than solely a vending operator.

According to the company, the new branding is designed to reflect its expanded service mix, which includes modern vending, micro markets, office coffee service, and water and ice programs. Coastal Refreshments said the new name emphasizes its California roots and the communities it serves, including workplaces in Los Angeles, Orange County, San Jose, Sacramento and San Luis Obispo.