Gen Z is returning to the office, and with them come convenience service opportunities
As more Gen Z employees embrace a return to physical office spaces — for more face time with colleagues and to grow professionally — convenience services operators have a timely opportunity to meet evolving workplace needs.
Gen Z, known for valuing convenience, wellness, variety and innovation — as well as novel flavors and spicy delights — is leading the return-to-office trend, CNBC notes, and helping to drive demand for on-site food and beverage options. CNBC notes a JLL study that younger workers (those up to 24 years old) are in the office an average of three days a week, higher than all other age groups.
Their presence can drive foot traffic to micro markets, vending and office coffee services, especially when those services align with Gen Z’s preferences for healthy, fresh and digitally accessible choices.
About the Author
Linda Becker
Head of Content
Linda Becker is head of content for Automatic Merchandiser and VendingMarketWatch.com, responsible for the brands’ overall content strategy, planning and performance. She oversees the creation and performance of editorial and multimedia content across platforms such as magazines, websites, webinars, podcasts, newsletters, videos, social media, events and eBooks.
Since joining Automatic Merchandiser and VendingMarketWatch.com, Linda has developed a new appreciation for the convenience services industry and its essential role. She is dedicated to serving readers by covering the latest news in the vending, office coffee service and micro market industry. She can be reached at 262-203-9924 or [email protected].