Coke Florida receives award for innovation in supply chain planning

June 11, 2024
The national supply chain award was presented to Coke Florida at the 2024 ICON conference in Grapevine, Texas.

Coca-Cola Beverages Florida LLC (Coke Florida), the sixth largest Coca-Cola bottler in the United States, received the 2024 ICONic Customer Sward, presented by Blue Yonder, for supply chain planning resiliency.

“Distributing over 119 million cases of beverage products annually requires continuous innovation across our supply-chain networks and technology infrastructure that enables Coke Florida the capability to better serve our partners, customers and suppliers,” said Terrence Gee, senior vice president of technology and enterprise transformation for Coke Florida.

Blue Yonder is a digital supply chain transformation provider. The ICONic Customer Awards program recognizes organizations that use the company’s solutions to enhance technology capabilities and drive autonomous, sustainable and predictive logistics solutions.

Over the last three years, Coke Florida has leveraged Blue Yonder's demand planning, supply planning and transportation management solutions across its enterprise and partner networks. According to the company, the Blue Yonder technology has helped it create an interoperable platform that provides cost, service and efficiency improvements across the supply chain.

“This award and recognition from Blue Yonder are confirmation that we’ve deployed the right solutions exceptionally well within our business and technology platforms. It also acknowledges that we’re experiencing positive results from the partnership,” said Gee.

Jeremie Hayford, vice president of planning for commercial operations at Coke Florida, leads the team responsible for commercial planning and digital supply chain transformation work. Hayford said that through the company’s planning platform, which includes collaboration with Blue Yonder and CONA Services LLC, a Coca-Cola System IT services company, load automation has increased from zero to more than 70 percent, optimizing resources and reducing the number of shipments.

“The system is designed to consider inventory, equipment, product and packaging constraints for load-building within the scope of our planning parameters,” said Hayford. “Our planners now have an automated process of looking at all these components to maximize transportation and delivery efficiency.”

The award was presented to Coke Florida at the 2024 ICON conference in Grapevine, Texas.

Request More Information

By clicking above, I acknowledge and agree to Endeavor Business Media’s Terms of Service and to Endeavor Business Media's use of my contact information to communicate with me about offerings by Endeavor, its brands, affiliates and/or third-party partners, consistent with Endeavor's Privacy Policy. In addition, I understand that my personal information will be shared with any sponsor(s) of the resource, so they can contact me directly about their products or services. Please refer to the privacy policies of such sponsor(s) for more details on how your information will be used by them. You may unsubscribe at any time.