Five Star Food Service, a leading provider of workplace food and beverage solutions, announced a rebranding to Five Star Breaktime Solutions. The name change, a first for the company in its 30-year history, is accompanied by a refreshed visual identity including a new company logo, updated brand colors and a newly launched website, www.fivestarbreaktime.com.
In recent years, Five Star Breaktime Solutions has experienced significant growth transforming into a prominent regional operator in the convenience services industry, serving businesses and other organizations with high-quality micro markets, vending service, food service, office coffee, and more refreshment solutions. According to the announcement, the new brand name represents the company’s commitment to delivering a wide range of custom solutions focused on enhancing breaktime experiences, fostering employee well-being, and promoting a sense of community within the workplace – better defining who they are and what they offer to their clientele.
“We are thrilled to reintroduce ourselves as Five Star Breaktime Solutions,” Richard Kennedy, CEO of Five Star Breaktime Solutions, said in the announcement. “This rebranding reflects our evolution as a company and our unwavering dedication to offering comprehensive breaktime solutions that cater to the diverse needs of our clients. Our updated visual identity and colors align with our commitment to delivering exceptional workplace breaktime experiences that enhance employee satisfaction and productivity.”
The modern logo design is rooted in the company’s heritage leveraging a sleek version of its familiar forward-leaning star icon symbolizing the company’s commitment to innovation. The refreshed brand color palette incorporates a vibrant combination of blues with accents of green and orange, which represents the company's integrous spirit, fresh approach, and commitment to the community.
The new branding will be rolled out across the company’s growing geographic service footprint including employee apparel, digital communications, company vehicles and other branded assets. Five Star Breaktime Solutions will continue to prioritize its core operating values of leadership, discipline, community, and integrity in every aspect of business.