Yerbaé Brands Corp., a plant-based energy beverage company, announced a significant expansion of its distribution network. Yerbaé has been authorized by CL Vending to bring its full range of 16-oz. flavors to 152 markets across northwest Indiana and Illinois. CL Vending is an affiliate of USConnect, an independently operated foodservice network.
The strategic partnership will bring Yerbaé products to a range of foodservice establishments, including St. Franciscan hospitals and Purdue extension campuses within higher education.
This new authorization brings an expansion of two new flavors, Watermelon Strawberry and Iced Triple Berry, into the Midwest foodservice market and expands distribution opportunities across Indiana and Illinois.
“We are thrilled to announce the authorization of full distribution with CL Vending,” Seth Smith, vice president of sales, Yerbaé Plant-Based Energy, said in the announcement. “This partnership opens up exciting possibilities for us to reach more consumers in Indiana and Illinois who seek healthier beverage options and additionally continues to build into a rapidly growing expansion plan with our national distributor partner, Vistar.”
Founded in Scottsdale, Arizona, in 2017 by Todd and Karrie Gibson, Yerbaé Brands Corp. makes energy beverages with yerba mate and other premium, plant-based ingredients. Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly.