Burdette Beckmann Inc. (BBI), a national sales agency, announced the successful completion of its acquisition of Promark, a well-established sales and marketing agency founded in 1987. This strategic move is set to significantly expand BBI's market presence across multiple states, including Texas, Nevada, Utah, Arizona, New Mexico, Kansas, Oklahoma, Arkansas, Colorado, and Louisiana. The acquisition promises to provide broader coverage and unlock exciting new opportunities for BBI's existing and potential clients.
"This acquisition marks a pivotal moment in our company's growth history," Robert Taylor, CEO at BBI, said in the announcement. "Our vision has always been to offer unparalleled value and service excellence to our clients, and the addition of PROMARK to the BBI family aligns perfectly with this vision. We are enthusiastic about the wealth of opportunities this partnership will bring to our clients and our organization."
Importantly, this partnership will solidify convenience and grocery through Mid-Atlantic, Southeast, Northwest, and Southwest for a total coverage of 35 states. BBI will continue to invest in analytics, additional infrastructure and trade management to continue to offer best-in-class service to its clients and customers.
"We are thrilled to be joining forces with BBI,” Colin McIntosh, vice president of Promark, added in the announcement. “Our shared roots and values and the mutual respect we've garnered from our clients affirm that this union is the right decision. Our commitment remains steadfast to our employees, clients, and the continued success of our organization."
BBI anticipates that this collaboration will drive innovation, enhance market presence and solidify its position as a leader in the confectionery industry. Founded in 1955, BBI prioritizes solution-based strategies and nurture-lasting connections with its clients. BBI provides innovative solutions centered on short-term strategy, long-term growth and unique capabilities across multi-channel segments.