AVS Companies unveils new company logo and branding to reflect growth

Oct. 18, 2023
After over 50 years in business, AVS decided the timing was right to update its branding to better reflect its growth as a company.

AVS Companies announced it has updated its company logo and refreshed its mission statement. After over 50 years in business, AVS decided the timing was right to update its branding to better reflect its growth as a company.

“The company has grown to encompass a distribution network and an extensive family of brands,” Vince Gumma, president of AVS Companies, said in the announcement. “This update to our logo represents our company today and our bright future ahead.”

Jeff Yoder, vice president/general manager, said in the announcement, “I’m enthused about this refresh and update of the brand and logo. Our marketing team has done a great job of modernizing the logo while maintaining a connection to the original. Now that we’ve completed our 50th anniversary celebration, the time feels right to make this change.”

Keith Krail, director of marketing, added: “From a marketing perspective, we wanted to focus on these key strengths. Our newly updated company logo and branding will help to better reflect our growth as a company. Including our several new subsidiaries and divisions, while also paying homage to our history as a dedicated distributor.”

AVS Companies will be attending the IAAPA Show 2023 in November where it will be highlighting its new logo. For manufacturers looking to update their distributor listings, contact Keith Krail at (847) 709-6213 or [email protected] for more information.

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