Peter Feld appointed as CEO at Barry Callebaut

April 6, 2023
Peter Feld succeeds Peter Boone who is stepping down for personal reasons.

Barry Callebaut announced that the board of directors appointed Peter Feld as new chief executive officer (CEO) of the Barry Callebaut Group, effective immediately. Peter Feld succeeds Peter Boone who is stepping down for personal reasons. 

“We are delighted that Peter Feld, a seasoned leader with over 30 years’ experience at top global consumer goods and services companies, is joining Barry Callebaut,” Patrick De Maeseneire, chairman of the board of directors, said in the announcement. “His track record with international brands is exceptional. In addition, he has many years of experience in the food industry. This unique combination makes him the ideal person to further develop Barry Callebaut successfully with a focus on sustainable growth.”

Feld, previously CEO of Jacobs Holding, has leadership experience in companies on almost every continent. He headed GfK, one of the world's leading market research companies, and WMF Group, a leading premium cookware and professional automatic coffee machine maker for private and professional customers, and successfully developed both companies further, concentrating on customer centricity, digitization and corporate culture to drive future readiness. In addition, he gained decades of experience in leading positions in the consumer goods industry, namely at Procter & Gamble, Johnson & Johnson and Beiersdorf. As former vice president of the German Brands Association, he has also played a key role in driving forward the topic of sustainable development for the industry. Feld holds a master in mechanical engineering from RWTH Aachen.

“It is a great honor to assume responsibility as CEO of Barry Callebaut,” Feld said in the announcement. “Chocolate is a life-long passion, even more so as I started my career in the food industry. I am very much looking forward to bringing my leadership experience to Barry Callebaut and am excited about writing the next chapter of our success story together with the entire team.”

Maeseneire added in the announcement: “On behalf of the Board of Directors, I would like to thank Peter Boone for his more than ten years of service to Barry Callebaut. As a next step, he has decided to set up life closer to home to be able to spend more time with his family. We wish him all the best for his future endeavors.”


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