Mondelēz International highlights how its higher-growth, more focused portfolio is benefiting from accelerated marketing and sales at the 2023 Consumer Analyst Group of New York (CAGNY) Conference.
Chairman and Chief Executive Officer Dirk Van de Put, Chief Financial Officer Luca Zaramella, and Chief Marketing and Sales Officer Martin Renaud detailed the company’s progress in delivering strong, sustainable growth in core categories; improving commercial operations and performance; and reshaping its portfolio through growth-accretive acquisitions.
“We’re excited to showcase how our marketing and sales transformation is advancing our focused growth strategy, as well as highlighting the latest developments in our portfolio reshaping plan,” Van de Put said in the announcement. “By focusing on profit dollar growth, local-first commercial execution, high-return investment and clearly defined incentives, we have step-changed the company’s trajectory, and we are approaching the next phase of our evolution with acceleration and focus.”
Mondelēz International has reinvented its marketing and sales strategy in the last few years, resulting in strong growth, increased efficiency and improved productivity – enabling the company to further invest in its widely loved brands.
“We have shifted our investment posture in recent years to higher levels of spending supporting a more focused portfolio of purpose-led brands, and it’s clear this strategy is paying off,” Renaud added in the announcement. “Our marketing and sales transformation has enabled us to demonstrate strong positions in our core categories, driving demand and growing brand loyalty to advance further growth while strengthening cultural relevance in both emerging and developed markets.”
The presentation focused on three key areas of Mondelēz International’s strategy to drive sustainable long-term growth:
- Driving focused execution on the company’s key growth initiatives, within its core categories of chocolate, biscuits and baked snacks.
- Further strengthening its brands through marketing and sales excellence, advancing digital-enabled personalization and customer centricity.
- Continuing to drive value through growth-accretive M&A in areas where the company has scale and expertise to drive top and bottom-line synergies.
