The Coca-Cola Company announced that Henrique Braun has been named to a newly created role of president, international development. In this position, Braun will oversee seven operating units that span dozens of countries and territories around the world. Braun currently serves as president of the Latin America operating unit, a position he has held since 2020.
As president, international development, Braun will have oversight of the Latin America operating unit, along with adding responsibility for six operating units: Japan and South Korea; ASEAN and South Pacific; Greater China and Mongolia; Africa; India and Southwest Asia; and Eurasia and Middle East. The presidents of these operating units remain unchanged; Braun’s successor as president of the Latin America operating unit will be named at a later date.
The company also announced that president and chief financial officer John Murphy will add oversight of the company’s Bottling Investments Group, which will continue to be led by President Murat Ozgel.
Braun is a 26-year veteran of the company who has progressed through a number of roles in North America, Europe, Asia Pacific and Latin America. He has worked in a number of functions during his career at Coca-Cola, including supply chain, new business development, marketing, innovation, general management and bottling operations. He has also been a leader in regional, business unit and corporate functions. From 2013 to 2016, he served as president of the company’s Greater China and Korea business unit. He was named president of the Brazil business unit in 2016, followed by his current role as president of what was then the newly created Latin America operating unit in 2020.
Braun is a dual citizen of the United States and Brazil. He earned a bachelor’s degree in agricultural engineering from the University Federal of Rio de Janeiro. He also has a Master of Science degree from Michigan State University and an MBA from Georgia State University.
“Henrique is a strong leader who has learned and grown in operations across the company,” James Quincey, chairman and CEO of The Coca-Cola Company, said in the announcement. “Most recently, he has led the Latin America operating unit to outstanding results. Henrique’s work to digitize our business and lead a consumer-centric team makes him an ideal fit for a new, broader role.”
Braun takes on his new duties Jan. 1, 2023, and will report to Quincey.