Minus Forty and QBD combine into one new operating company, Due North

Aug. 19, 2022
Two retail refrigeration merchandising companies, Minus Forty Technologies Corp. and QBD, have combined their portfolios, enabling Due North to offer more solutions to customers.

Two long-standing retail refrigeration merchandising companies, Minus Forty Technologies Corp. and QBD, have combined their offerings into one new operating company, Due North. The amalgamation will enable Due North to create refrigerated retail merchandising solutions that maximize customer success through a variety of means including domestic manufacturing capacity that ensures alignment with its customers’ business growth requirements.

“Due North has been purpose-built to create solutions that advance our customers’ business interests and enhance their business performance in an ever-evolving retail landscape,” Troy Shannan, CEO of Due North, said in the announcement. “We are absolutely committed to supporting our customers’ success by investing in new product and service innovations that give them true competitive advantage and help them maximize their sales.”

The Due North synergy creates an unparalleled portfolio of a megastar retail refrigeration merchandising solutions. The combined portfolio, exclusively available through Due North, will:

  • Create superior brand experiences that align with customers’ retail strategies
  • Advance customers’ competitive advantage and their merchandise products to maximize sales
  • Simplify customers’ refrigerated retail merchandising programs

“Our newly combined brands and businesses, under the Due North powerhouse, gives our customers even more opportunities to operationalize the most suitable refrigerated retail merchandising program for them,” Julian Attree, founder and former CEO of Minus Forty Technologies and now chief strategy officer of Due North, said in the announcement. “We’re ready, willing and very able to create the right solution for our customers across a wide range of retail segments.”

Due North will support customers in retail segments including beverage, ice cream, pet food, micro markets, grocery, foodservice, convenience, QSR, pharmacy and more.


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