Mars announces CEO Grant F. Reid to retire

June 27, 2022
Mars Petcare President Poul Weihrauch will take on Mars CEO role at the end of September.

Mars chief executive officer, Grant F. Reid, has announced he is to hand over the reins as CEO after leading the business through a period of unprecedented growth, impact and transformation. 

Reid – who will remain at Mars until the end of the year – informed the board of his intentions to retire from Mars 18 months ago and has been closely involved in helping ensure a best-in-class succession. He has served in the role since 2014. Poul Weihrauch, Global President at Mars Petcare, will succeed as CEO, effective from the end of September. 

In the announcement, Mars board chair, Frank Mars, paid tribute to Reid’s “extraordinary legacy” – highlighting his countless achievements – fusing performance with purpose, delivering sustainable growth, ramping up Mars digital capabilities, building its iconic brands, and expanding into newer territories like veterinary health, pet services and healthy snacking. As a result, Mars said, sales had grown by over 50% to nearly $45B under Reid’s tenure and the number of associates had increased from 60,000 to more than 140,000. 

Frank Mars added in the announcement: “While he is too modest to admit it, our significant transformation and record growth as a business would not have happened without Grant’s leadership. He has visibly lived our principles and embedded purpose at the heart of our business strategy. The Mars Family are tremendously grateful for his dedication and service.  

“He has been a tower of strength, helping us charter new courses and pushing us beyond what we thought possible. He’s represented Mars on the global stage, particularly around climate change, and he has ensured that we are known for acting, not just making commitments.”

Reid said in the announcement: “It has been a privilege to lead the Mars team and work closely with the Mars Family. We have built on our core strengths and moved into new areas, setting the business up for a brilliant, sustainable future. But the biggest difference we make starts with our 140,000 Associates, the hundreds of communities we operate in, and the billions of consumers we serve. I’m proud that, in the face of challenges such as a global pandemic, we have never lost sight of our strategic path or our ambition to help create the world we want tomorrow – and to drive both purpose and performance. Whether that be challenging ourselves to deliver a truly net zero supply chain, ensuring our most impactful raw materials like palm are deforestation-free, or innovating with packaging solutions to help ensure our products do not turn up as waste.” 

Poul Weihrauch will succeed Reid from the end of September. He has worked in many parts of the business since joining in 2000 as European brand leader for Snickers. Having led the Mars Food business, he became president of Global Petcare in 2014 and, during that time, has overseen significant growth and diversification into veterinary health, diagnostics, data, and platforms, doubling the size of the business. Weihrauch has also driven significant focus and investment into the Petcare sustainability agenda. 

Weihrauch said in the announcement: “I am honored and humbled by this opportunity to serve the organization and our 140,000 Mars Associates. This is an incredible company which has consistently demonstrated that doing good is good business. It is that relationship that will ensure we keep delivering sustainable growth and performance.” 


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