On Friday, May 20, Dutch Bros and its customers raised a record-breaking $2.3 million during its 16th annual Drink One for Dane day. The funds will be donated to the Muscular Dystrophy Association (MDA), the leading nonprofit organization in ALS research, care, advocacy, educational and professional programming.
Sharon Hesterlee, Ph.D., chief research officer, MDA, said in the announcement: "We are so grateful to the incredible Dutch Bros community for raising much needed funds for ALS research over the past 16 years in partnership with MDA. Their leadership, broistas, and customers are an extension of our legacy roots in ALS and of our MDA family. These funds are critical to our investment in ALS research and allow us to continue to strategically support our effort to find treatments and cures. Today, we have a robust pipeline of ALS drugs in testing or queued up for testing because of this funding. Thanks to Dutch Bros we are getting closer to bringing new drugs over the finish line and into the clinics for our families. MDA's legacy roots in ALS began with Lou Gehrig and his family, and continues with Dutch Bros, to honor co-founder Dane's life. They truly part of our MDA family and together we are changing the landscape of ALS."
Every May, Dutch Bros locations rally for its annual Drink One for Dane day. Drink One for Dane began after Dutch Bros co-founder, Dane Boersma, was diagnosed with Amyotrophic Lateral Sclerosis (ALS). The Boersma family and Dutch Bros started Drink One for Dane as a way to increase awareness of the disease, raise support for those affected, and to support research to find treatments and cures for ALS.
"The support communities show for Drink One for Dane continually blows me away," Travis Boersma, executive chairman and co-founder of Dutch Bros, said in the announcement. "Every person that rolled through a shop that day is truly making a massive difference in the lives of so many."
To date, Dutch Bros has raised more than $12.6 million to support MDA and their mission to end ALS.
*Total funds raised include contributions from a portion of the proceeds of franchisee and company-operated shops as well as additional donations from customers, community members, and vendors during the Drink One for Dane campaign.