Laird Superfood names Andrew Judd as chief commercial officer

April 11, 2022
Judd will oversee marketing, sales, product development and customer experience to drive business growth and aggressively expand market share.

Laird Superfood Inc., announced the appointment of Andrew Judd as chief commercial officer. Laird Superfood, co-founded in 2015 by big-wave surfer, Laird Hamilton, creates plant-based superfood products.

Judd will be responsible for the commercial strategy and the development of LSF. He will oversee marketing, sales, product development and customer experience to drive business growth and aggressively expand market share.

Judd is an experienced marketing leader focused on building exceptional teams and go-to-market models that build brands and businesses. He has led teams across brand marketing, insights and creative services from large strategic CPG enterprises to emerging high-growth brands. Most recently, he was CMO of Yasso. Before that, he served as CMO of ONE Brands and VP of marketing for the Boulder Brands business unit of Pinnacle Foods. Previous roles included leading the management of the So Delicious brand at WhiteWave, category director for ice cream, iced coffee, blended beverages and value-added milk portfolio at Saputo Dairy Foods, and various roles at Campbell Soup Company.

“We are delighted to have Andy join the Laird Superfood team,” said Jason Vieth, CEO. “As our chief commercial officer, Andy will have leadership over our business from consumer insights to retail execution across all channels, which will allow us to focus our investment against our highest priority commercial opportunities. Andy has a long history of successful, best-in-class marketing and brand building within the Natural Foods industry, and I look forward to working closely with him across our product and customer portfolios.”

Judd added, “Laird Superfood has tremendous growth potential to leverage with the opportunity to help consumers make everyday occasions even better through a great portfolio of coffee, creamers, nutritional beverages, and snacks that taste amazing. I joined LSF because I know there is a disruptive movement happening where consumers are reevaluating each product in their health and wellness journey and on each shopping occasion. LSF is uniquely positioned to serve them in this intersection across all channels whether it's brick-and-mortar, omnichannel platforms, or e-commerce.”


[Credit: Laird Superfood Inc.]
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