Rick Ruth Joins Custom Data Solutions, Inc. as Vice President of Operations

Industry veteran Rick Ruth worked with Mars-Wrigley for 37 years, including 12 years in the vending channel.   

Rick has over thirty-seven years with the Mars-Wrigley organization located in Hackettstown and Newark, New Jersey and has held various positions with increasing leadership responsibilities. Over the thirty–seven years, twelve years has been in the Vend channel which he played a critical role in the transformation of the channel.

In his announcement today, Michael L. Nudi, President and Chief Executive Officer, stated “This is an exciting addition to our team as Rick’s background and experience in the industry, coupled with our current outstanding staff, will help provide a top-notch experience for all of our customers”.

Custom Data Solutions is the world’s leading provider of data collection and processing services for the vending industry, processing approximately 70% of the channel’s reported data.  Additionally, Custom Data Solutions provides services in the Convenience Store and Foodservice channels. Through its strategic edge® suite of data reporting and analytics products, as well as customized software applications, Custom Data Solutions provides its clients with endpoint sales reporting and data trending information designed to find sales opportunities and increase revenues.