Analysts and researchers alike point out the trend that consumers prefer better-for-you (BFY) products and lean away from sweet treats such as chocolate, according to Convenience Store Decisions (CSD).However, chocolate manufacturers are combating this and capturing the interest of chocolate lovers who also want BFY options by offering a variety of premium options. Hershey, owner of Brookside, was one of the first to branch out into the BFY segment by covering fruit in dark chocolate, according to CSD. Other suppliers have since jumped on board.
BFY isn't the only popular sweet on the block. Another notable trend is different textures in chocolate. Mars is playing with textures through a consumer "Flavor Vote" campaign featuring Crunchy Espresso, Crunchy Raspberry and Crunchy Mint M&M's.
Beyond new trends satisfying the consumer sweet tooth, there are also ways to highlight existing sweets in locations, suggests CSD. Place new product promotions in the area around the kiosk to promote impulse buys. Call out discounted prices and premium or uniquely flavored products with signage.
