Natural Sweetener Stevia Gains Attention With Health Conscious Consumers

Sales growth of stevia, a plant-based sweetener, have grown dramatically according to Food Navigator USA. Consumers looking for a healthy alternative are turning to stevia because it is plant-based and zero calorie. According to research from the International Stevia Council, consumers desire for stevia is significantly higher than other sweeteners, including sucralose or aspartame. Business sales of stevia are up 80 percent from 2013 to 2015 and new product launches were up 17 percent compared to the year prior. The International Stevia Council commented that at this rate, worldwide business to business sales of stevia could reach $1 billion by 2020.